Cut it out

Coupons/ Credit: Flickr user sgrace

Coupons/ Credit: Flickr user sgrace

It’s always taken a bit of persistence and planning to save money on the things you buy, whether it’s religiously cutting coupons from the newspaper or saving up frequent flier miles. Last year, NPR reported on avid e-coupon collector April Englebert, who told Weekend Edition that she saves up to 80% using online coupons. But over a year later, it’s now easier and easier to save money online – thanks to sites like and GroupOn, as well as social networking sites like FourSquare and Yelp.

There are various models for online coupons. GroupOn provides limited-time deals that visitors sign up for using their local zip code for services like yoga studios, spas, and restaurants. aggregates deals from national chains and online retailers. FourSquare and Yelp provide money-saving incentives for sharing information about places you’ve visited.

I spoke recently with’s community manager Sara Dunham. She talked about the kinds of deals that people tend to search for online.

“I’m always surprised to see what people will buy,” she said. “Merchants are also trying to make it easier to buy online … Free shipping is one of the most searched terms for coupons.”

Dunham said that employees at are even required to use the available coupons to book their work travel.

Beyond coupons, social network FourSquare hooks users up with deals at the businesses they frequent most. WLRN and Miami Herald’s Niala Boodhoo wrote about “FourSquare Day” last week:

There’s been lots written about Foursquare being dangerous for privacy reasons (it’s easy to stalk or rob you when you’re always saying where you are…
But Foursquare promotes it as a way to discover new places to eat, shop, etc. based on what your friends say they are doing.
Here’s where the Foursquare Day part comes in. Some businesses are getting in on the game by saying if you “check in” on Foursquare today at their establishment during a certain time, you can get a deal.

The privacy concerns about online coupons go beyond the information you may provide for the FourSquare and other social social network deals. The New York Times reported on the information stored in the barcodes of online coupons and when consumers may want to be wary.

Using coupons to link Internet behavior with in-store shopping lets retailers figure out which ad slogans or online product promotions work best, how long someone waits between searching and shopping, even what offers a shopper will respond to or ignore.

Have you used online coupons to save on goods or services? What kind of deals have you received?

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